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| 11th of february 2002 |
interview : tadah |
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You
said that the next Themselves record will be coming
out on Anticon. Maybe you can say something on Anticon
and how easily people enjoy to hate on it.
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(Laughing) You know,
it's interesting: the blood to that doesn't exist anymore.
I wouldn't say that we've experienced much hatred as
long as you never log on to the extremely hip hopish
websites, you will really not see much of the ra-ra
"we don't like Anticon". It's pretty much dissipated.
But no one hated us that wasn't a die hard hip hop fan
and thought that we were taking something from something
they hold in high regard, d'you know what I mean. It
only came from the purists in the hip hop realm. And
the funny thing is that we were purists once too. You
know, that's why we didn't go around like with our middle
finger up: "oh, you don't like us: fuck you". Cause
it's all love and we totally understand what everybody's
problem is with our music.
But the interesting thing is that we have always done
the music for the right reasons. We never sacrificed
our content. We've always been stylistic with our delivery.
We've been maintaining the rules, just not all the rules
that everyone wants. But I really think it's subsiding
and things are really going well and people are getting
into it. And you know, the people that have decided
that they hate us, they've given up on burning us down
(laughs).
I just did this whole family tree for Anticon, which
is really dope. And it pretty much lays it all out.
It looks like a tacky ass family tree, with pictures
and lines going down the records. But it's really nice:
it makes it all concise, and gives it a method.
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So
where will we see that?
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That's going to be
inside all the compilation records from now on. We got
it all set up, so that we can constantly update it.
And it's also going to be on the website. And it's basically
a tool.
We go through Nasty Little Man now. They are our publicity
pigeon over here and they also do Radiohead and others.
We needed a professional way to present ourselves. So
I did this tree, and although it's pretty artsy sloppy
looking, it really does encapsulate everything and makes
it understandable. Because everyone, especially magazines,
was getting so fuckin' confused and no one has the time
to really give a shit. You know it trickles: It goes
uphill well. All the fans really enjoy the music, but
the magazine people are like: "what is this shit?" So
eventually with this, they'll be able to understand
what it is to be given a shit about.
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But
you can understand not being understood?
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Well, yeah. I mean
that's what we ask for. Honestly, I hang out with my
parents sometimes when I see 'em, and my stepmom will
be like "this music is so obtuse. you should say less
and repeat it"
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Laughing.
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And that's interesting
enough: that has always been her criticism of the music
that we do. But hip hop is all about way too much in
one song. So we've been trying to gradually work with
that and bring it over towards the light of other music.
And sometimes we have songs where we just repeat one
line for three minutes. And then I just did a new song
for the Boom Bip record on Lex, and it's like an 800
word song in three minutes.
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So
what's the reason to do something that no one, or only
a small number of people will get?
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That's the masturbative
aspect again. We do it, because we definitely do this
for more than a living. People like myself and Sole
have spent every penny in our lives doing this music.
You know just chasing a dream. Whether it was on a phone
bill, or a bus ticket or RCA cables. It's not owed to
us, but it's just our right. We try to do music from
an inspired space. And sometimes it's just for you,
it's a poem about your childhood, or it's only to impress
yourself. And then there's something that carries over
about it. I always look at it like: the people in Japan
can appreciate music that isn't in their language. I
feel like people that do understand English, get a similar
vibe from the music that is obtuse and only for myself.
They sort of feel it and they can emphasize with it,
but they might not know what the hell I'm talking about.
And it's always like, as we get more mature, as artists,
we try and make things less obtuse like that. Cause
that's not really what you wanna do all the time. But
you do need to. Sometimes it's a relieve.
And we are honest. That's our only clause: that we try
to be honest. And I think that that totally comes across.
You know why people were at first taken off guard by
our music was just because we were saying all these
other things in this one format. But at the same time,
that's our biggest strength. That's what is interesting
about the music, I would say.
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What
advice could you give the people, how it would be easier
for them to understand your music or approach your music?
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I think our music is
intricately and creatively produced. We are now doing
music for people who are looking for that. And it's
not really pop music. We are not doing the craft side
of music, we are definitely doing the artistic side
of music. So sometimes the paintings are way too red,
and sometimes there's not enough paint on it at all.
I guess advice, shit... I don't know. Be open minded.
It's like, some of the music that we do, like "Circle"
is a record that I can't listen to all the time, because
it's all over the place. But a record like cLOUDDEAD
I listen to more often, because it tends to stay within
one type of mellow. So it's all different. But I think
the cool thing about our music is, that it's sort of
a Wu-Tang Clan for grown ups. And you can get into all
of it for what it is, and it has that comic book appeal,
because there's so many personalities. And we are all
as neurotic as the next. So, it offers a lot.
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Where
does "Slow Death", my personal favorite, fit in the
whole picture?
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Oh, I just reissued
that actually, with new art, that I made to fit the
record a little more. Now "Slow Death", I just had to
do that. I never really knew how to work a four track.
Like when I was recording on four tracks with J.Rawls
and all those guys, I didn't really know what I was
doing. And I just had this four track in our house,
after we did the first Greenthink record. And I don't
know, I just started to sample my dad's records, and
it was the first time that I didn't rap some of my writing.
It was a big breakthrough for me. That record especially
is a little self indulgent, and extremely moody and
dark. But, at my best or at my worst, I get a little
too heavy. That's like why why? and I work so well together,
because he gets a little too light, a little silly sometimes.
The two of us together have a really nice equilibrium.
"Slow Death" is just that: it's me being extremely melancholic,
and sort of going all the way to the left, so that I
could get a understanding for where I really was musically.
And then right after that I did "Circle" and cLOUDDEAD,
where I am rapping and singing and talking. And that
has pretty much become my style: that's what I do on
these songs. But I don't even wanna put "Slow Death"
out there like "Circle" is. That's a different record.
It's much more personal. But I still make enough off
of that. What is pretty cool.
A little lesser known secret is: I make some money off
of these records that do well. Basically all that shit
if for free. The only way how I make a living, if I
have made anything close to that, is by pressing and
selling "Hemispheres" and Greenthink. That's totally
the only place where you make money. Even though you
only make a thousand copies, you make six times the
money that you make getting an advance for a record.
So only in this day and age, being this kind of indy
artists, where I own my back catalogue, that not everyone
wants, but some people want, can I make a living off
of it. And then concerts and tours is definitely a way
to make money. But it's hard work. Definitely.
But yeah, things are good. It took a long time to be
able to make a living off of this shit. That's like
what the first half of the new Themselves record is
all about: "how the fuck am I getting out of a day job.
No one's gonna let me". But I'm gradually figuring it
out.
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So
before we wrap this up, let's talk about some of your
landmarks of your discography.
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Let's see. You know
honestly, even though it's a lot of records, they were
all pretty much landmarks. Not to say that they are
all the best, but one was definitely the cliff, that
I fell off or climbed up to get to the next. I haven't
done a record where I haven't learned or unlearned everything
from. Because I don't really know what I'm going to
sound like in ten years and I'm still always stripping
this. Like once I've done "Circle", I was like "oh,
now I've done a record like that, I don't have to do
that again".
But the biggest ones were.... but you can't even call
it that. cLOUDDEAD I would have never thought it would
be the biggest landmark of my career. But it has definitely
been the skeleton key to a lot of press, and to a lot
of markets and audiences that can appreciate all the
other music that they still don't know about. "Hemispheres"
was a big beginning. And Them. Meeting Jel was just
sorta the culmination of me realizing that I wanted
to do music for the rest of my life. Because we have
always been very much soulmates, just like why?. When
I met him, I never realized how much music we were supposed
to make and how much change we were supposed to initialize
in one another. Same thing with Greenthink. And now
I'm out here and feel like a musician for the first
time in my life. Now I feel like I'm working on music
all year, and some of the year I tour, and I start to
feel centered in it. Not so much like I'm out there
chasing a mad dog around, you know.
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Can
you mention again what's coming up from you?
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Right now the Subtle
EPs are coming out, which is the six piece band with
Jel in it. And after that, the new cLOUDDEAD 10"es will
be coming out, all summer and winter. But then in August,
the new Themselves comes out, which I'm really excited
about, cause it's been like almost three years since
the first Them came out. I wouldn't have guess it, but
it's been a while. So then the cLOUDDEAD album will
be out after the Themselves, and that then leaves me
with sitting here and working on some solo music. Sort
of "Slow Death 2" I suppose. And then I do this touring
too, so I will be coming to theaters near everyone.
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Aight,
I guess I'ma let you go and take a nap, or something.
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Naw (smiles), I gonna
have to hit the shower and go and spend a hundred dollars
at the post office, which is always fun.
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