Diplo Rhythm

label: big dada

production: diplo

guests: Sandra Melody, Pantera Os Danadinhos, Vybz Cartel

year of release: 2004

side one: 1. Newsflash feat. Sandra Melody; 2. Percão feat. Pantera Os Danadinhos

side two: 1. Baby feat. Vybz Cartel; 2. Diplo Rhythm
Thank Double D and Steinski. Thank Mo' Wax and Mark The 45 King. Thank Bomb The Bass and S'Express. Thank or blame them. Because without all of them, there'd most likey not be all those funky fresh geezers like DJ Shadow, RJD2 or Diplo. And while they must be sick and tired of always seeing each others names appear in reviews, there's good reason for that. These sample/no sample/heads/trip hop/instrumental rap dudes are at the forefront of all that is hip and artsy, but also down to earth honest. The hype surrounding them is annoying, not them as artists or their music.
With Shadow and RJD2 definitely reaching established successes, Diplo is still somewhere further down the hill, but climbing fast. His album "Florida" will be cherished by many that know, while ignored by even more. Until it becomes cool to like the record and then everybody will be all over it with their greasy manicured fingers. And everybody will talk about how they liked the song "Rhythm" from the very first time they heard it. And half of those people will be lying.
The beat contains many an electronic static type sound, with a hectic drum that stays funky in an outer spacey type of way. That all sounds good to many and is good in the big picture of what's currently going on. But it's not as easily accessible, as - let's say - the handicapped people organization headquarters building.
On this 12" we get four version of the same tune: one, which apparently is the original, called "Newsflash". It's a remix of a Sandra Melody original. Then there's also a version by Brazilians MC Panteras Os Dandhinos ("Percão") and a manly version by Vybz Cartel ("Baby"). Those are the ones with talking and the "Diplo Rhythm" is the one without words. The differences in the beat are ever so slightly, what makes this basically a whole lot of pretty much the same. Especially if you're tempted to ignore the lyrics, and find the instrumental version to be the true stunner of the offering.
Now, all this hipster rhetoric is not meant to disqualify Diplo and his music. As said, it's the hype and not the artist and his music that's annoying. Even though this song - and it's the only one on the album - seems to be just a little too much geared for and catered to those ever so hip people. But don't blame Diplo. Blame Double D and Mo Wax and S'Express.
review: tadah
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